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Pantene turns no na's Island Girl pop-up into a 'hair gloss room' for Gen Z
22+ hour, 57+ min ago (473+ words) Pantene brought its “Click & Gloss” proposition to life through a series of experiential touchpoints at no na’s Island Girl album release pop-up, turning hair transformation into part of the fan experience. The activation began before visitors reached the venue, with…...
Pantene brings hair gloss trial into no na fandom
5+ day, 16+ hour ago (711+ words) Pantene uses no na’s Island Girl pop-up to turn product trial into a Gen Z beauty experience in Jakarta. The beauty product demo is getting harder to separate from the culture around it. At no na’s Island Girl album pop-up…...
Local Hairstylist Makes His Fashion Week Debut
6+ day, 11+ hour ago (68+ words) WXOW La Crosse hairstylist takes his talent to Puerto Rico Fashion Week, sets sights on New York A La Crosse hairstylist is taking his work beyond the salon after joining a hair team backstage at Puerto Rico Fashion Week, an…...
La Crosse hairstylist takes his talent to Puerto Rico Fashion Week, sets sights on New York
6+ day, 13+ hour ago (868+ words) LA CROSSE, Wis. (WXOW) — A La Crosse hairstylist is taking his work beyond the salon after joining a hair team backstage at Puerto Rico Fashion Week, an opportunity that began with a social media connection and is now leading to…...
L’Oréal Professional Products Division’s Texture Mastery Pro Comes To NYC Oct. 7
1+ week, 6+ hour ago (92+ words) Two-day event will unite 200 professional stylists, educators, industry leaders, advocates and creators to learn texture. L’Oréal Professional Products Division (PPD) is bringing the next chapter of textured hair education to New York City with Texture Mastery Pro, a two-day immersive…...
With OLAPLEX Style Lab, haircare has conquered Milan Fashion Week
1+ week, 16+ hour ago (266+ words) nss g-club On the occasion of Milan Fashion Week, OLAPLEX took part in the event for the first time with a special activation that registered a very high turnout: OLAPLEX Style Lab, the experiential pop-up that brought the brand's universe…...
???Performance care for active men???: Kanika Mittal on building Unbound around a zero-step philosophy and trust in men???s personal care
1+ week, 18+ hour ago (292+ words) A core part of Unbound’s positioning is its “zero-step” philosophy. Instead of asking men to follow multi-step skincare routines, the brand aims to condense multiple benefits into single, multifunctional products. The approach is designed to reduce friction for men who…...
What makes Nano Care different? 3 features discovered by comparing it with popular hair dryers like ReFa｜kasaku
1+ week, 5+ day ago (704+ words) When choosing a hair dryer, many people want more than just "drying their hair as quickly as possible"; they also want to focus on hair moisture and damage care as well. Currently, many hair dryers that emphasize beauty functions are…...
NYFW Backstage to “Ready to Glow,” Laifen is Making Hair Tech Part of the Beauty Conversation
1+ week, 6+ day ago (983+ words) Getting runway-ready is a race against the clock. Before the lights come on and the models step into the spotlight, every detail of a look has to come together backstage. Laifen officially stepped into New York Fashion Week with its…...