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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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Priceline to face FTC action over deceptive hotel ads, sources say
4+ hour, 52+ min ago (806+ words) Published on 10/07/2026 at 12:36 pm EDT - Modified on 10/07/2026 at 01:21 pm EDT Oct 7 (Reuters) - The US Federal Trade Commission is gearing up to take action against owner Booking Holdings over online ads that appear to direct consumers to a hotel's site but…...
NotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
36+ min ago (243+ words) Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, “Not So Happy Animals,” which uses AR technology to bring animal food logos to life. Starting today, people in the U.S. can…...
Coca-Cola and Marvel's Latest Collab Uses AR to Entice Comic Fans
37+ min ago (276+ words) Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with a film blending live action…...
Augmented Reality Advertising News
37+ min ago (217+ words) Read the latest augmented reality advertising news from leading experts. Learn about innovations in augmented reality and its impact on the advertising industry. Chief business officer Ajit Mohan on the convergence of AR and conversational AI. Plus, a deep dive…...
Sponsored Content
2+ hour, 41+ min ago (249+ words) For us, sponsored content is paid-for thought leadership content that demonstrates the strength of ideas and how they can be applied in an engaging manner. When successful, the content increases or creates demand for a product or service through building…...
Sponsored Content Guidelines
1+ hour, 43+ min ago (241+ words) LNP|LancasterOnline follows these guidelines for custom content in order to ensure disclosure and transparency. We will always: The Custom Content Editor(s) are solely responsible for the research, writing and production of custom content. This policy applies equally to custom…...
VIZIO Expands Partnership With AdImpact, Licenses Ad Catalog To Enhance CTV Targeting
1+ hour, 54+ min ago (306+ words) VIZIO (NYSE: VZIO) today announced an expansion of its partnership with ad intelligence company AdImpact, licensing its proprietary ad catalog ahead of the upcoming political season. This builds on... VIZIO (NYSE: VZIO) today announced an expansion of its partnership with…...
What is a chief marketing officer (CMO)?
18+ hour, 21+ min ago (766+ words) A chief marketing officer (CMO) is a C-suite executive responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. With a primary mandate to drive business growth, the CMO bridges the gap between brand perception…...
New Study from Circana and Best Buy Ads Shows Retail Media’s Reach Goes Far Beyond the Click
16+ hour, 52+ min ago (209+ words) New syndicated marketing mix modeling research quantifies the full-funnel impact of Best Buy Ads across the market The study analyzed leading brands across consumer electronics and appliances. It evaluated Best Buy Ads against national media investments to determine how retail…...
What is the difference between marketing and advertising?
5+ hour, 26+ min ago (553+ words) There once was a time when the terms "marketing" and "advertising" were used interchangeably -- similar to how people may use "special" and "unique," even though they have different meanings. But marketing and advertising serve two very different functions. Marketing is…...