3+ day, 17+ hour ago   (260+ words) A new campaign from Jim Beam turns football’s dreaded “doink” into a chance to reward fans. Through “Hit the Beam,” football fans can win TVs and other prizes when a field goal misses and strikes the goalpost or “beam.” The…...

3+ day, 17+ hour ago   (469+ words) Football and food have always gone together, but as tailgating trends escalate, CPG brands have to fight harder to get attention. Both Hellmann’s, Unilever’s mayonnaise heavyweight, and Pepsi are breaking new spots linked directly to game day. Hellmann’s new campaign,…...

4+ day, 15+ hour ago   (271+ words) Jameson Irish Whiskey is kicking off football season by offering to pick up fans’ bar tabs -- to the tune of $5 million. The official spirits sponsor of the NFL has tapped famed footballer Eli Manning to help promote its “America's Biggest…...

4+ day, 16+ hour ago   (245+ words) YouTube is bringing its “Watch With” feature to more creators in an expanded test, inviting live on-the-go reactions to videos across the company’s mobile app. Creators included in the test will see the option to “React live” in the Share…...

4+ day, 18+ hour ago   (284+ words) Google added a live National Football League game feed to search on Wednesday, allowing fans and spectators to follow along with game developments as they unfold on the field. Active games will show a “Live” icon in search. Selecting this…...

4+ day, 18+ hour ago   (284+ words) Google added a live National Football League game feed to search on Wednesday, allowing fans and spectators to follow along with game developments as they unfold on the field. Active games will show a “Live” icon in search. Selecting this…...

4+ day, 20+ hour ago   (216+ words) X is furthering its year-old “Originals” video program with a launch celebrating the National Football League’s 50th anniversary of “Inside the NFL,” showing unseen footage and behind-the-scenes coverage of weekly games. On Wednesday September 9, X Originals will premiere and host “Inside…...

5+ day, 22+ hour ago   (403+ words) The NFL is suddenly putting the brakes on any sponsorships and alliances with prediction-market companies like Kalshi and Polymarket, according to a Bloomberg report. In other words, they are not getting the seal of approval -- that is, using the NFL…...

5+ day, 16+ hour ago   (419+ words) Good Good’s Callaway campaign, which features Good Good co-founder Garrett Clark running down and aggressively tackling female professional golfer Alexis Miestowski to stop her from grabbing his new Good Good-Callaway driver, needs to be studied by anyone in the ad…...

6+ day, 40+ min ago   (317+ words) NBC's data comes from Nielsen and streaming viewership from Adobe Analytics for games aired on the NBC Television Network and NBC's streaming platform, Peacock. A year ago, ESPN -- which previously had the “Sunday Night Baseball” franchise -- earned 1.83 million. NBC’s coverage…...